Revenue Enablement

RevOps Managed Services

Fractional Marketing, Sales, Customer Success and Data Operations.

RevOps Transformation

People, process and system audit, RevOps strategy, road mapping and implementation.

CRM Services

HubSpot Partner Services

We're the leading HubSpot Diamond partner specialising in Revenue Operations. From initial set up to optimising your instance - we are the experts.

Salesforce Services

Quick start implementations, and optimisation for businesses on Salesforce Sales Cloud.

Marketo Services

Marketing Operations and Campaign management for busy marketing teams

Technical Services

HubSpot Web Development

SEO optimised website migrations, design, development and optimisation services.

Custom Integration

Connect technology. Allowing your data to flow, without manual work

Resources

Strategies and tactics you can use to boost your revenue.

Annual Revenue Operations Report

Learn what makes a great revenue leader including strategies and tactics proven to impact.

Revenue Attribution Models Presentation

Learn how to plan, audit, and optimize revenue attribution for your business.

RevOps Reporting for the CFO Presentation

Align your go-to-market and financial operations with this free comprehensive RevOps Reporting for the CFO Presentation.

Training & Webinars
Learn how to implement best practices in RevOps yourself.

Tools

Free tools and downloads to help you build sustainable revenue growth.

Lead Scoring Framework

The framework to score contacts, accounts and intent data to provide sales with a score they can understand.

Salesforce - HubSpot Integration Tool

Plan, map and optimise your HubSpot and Salesforce integration, with this free download.

RevOps Project Roadmap

Download our free template so you can fast-track your project planning.

Insight

Strategies and thought leadership to transform your revenue operations.

Read the blog
Get the latest industry insights and tips on how you can effectively implement Revenue Operations in your business.
Listen to the podcast
Listen to the world's first podcast that delves into the strategies and tactics behind the Revenue Bow-tie Funnel.

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Category

Lantum cut
customer onboarding
time by 50%

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Lantum is a workforce platform on a mission to transform healthcare staffing. Using smart technology, they are working to repair the often inefficient, unsustainable, and costly staffing processes in the healthcare industry.

The Challenge

Lantum’s comprehensive workforce app, designed to optimise spending and empower healthcare staff, faced a significant issue that impacted the speed and ease of user onboarding.

The approval process for users, specifically healthcare workers, was prolonged, preventing them from accessing the platform in a timely manner. As a result, Lantum experienced a loss of healthcare workers and, more critically, potential organisations seeking their assistance.

Recognising the most effective solution, Lantum aimed to expedite the approval process by automating all communications with their app users. This automation would entail sending each user a tailored email based on what stage of the application they had reached.

To achieve this goal, Lantum sought to automate all communications through HubSpot. They required the expertise of a CRM (Customer Relationship Management) specialist well-versed in HubSpot to ensure a seamless integration and efficient communication automation.

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Group 526 (1)

Our Solution

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After initial meetings with the team at Lantum to learn about their platform, what the challenge was, and their desired outcome from our work, RevOps Automated took the opportunity to delve into their CRM processes. It was clear that Lantum’s platform was having a significant impact on the healthcare system. With some smart revenue operations, this impact could be greatly improved.

Conducting a strategic workshop with Lantum, our specialists collaborated with their team to meticulously map out the precise moments in the application process when users should receive emails.

With a clear understanding of Lantum's strategy, we started the development of automated email workflows within HubSpot. When these email workflows were complete, she instituted a review process that allowed the Lantum team to efficiently assess all outgoing emails and monitor their performance.

Our specialists, alongside the Lantum marketing team, initiated the campaigns on HubSpot. Once live, she established a transparent reporting system and provided training to the Lantum team on how to manage these custom workflows and reporting.

But this was just the start. We went on to automate the entire customer feedback system through HubSpot, enhancing the overall efficiency and user-friendliness of the process.


The outcome

Lantum’s goal was to significantly reduce the amount of time it took for a user to sign up and be approved on their platform. Realising they didn’t have the capacity or knowhow in their team, they decided to look for a different solution and turned to RevOps Automated.

The result? After three months working with RevOps Automated, the time it took to onboard a new user was reduced by 50%. Not only that, but the time spent on user verification was reduced by two days per week.

The smart automations implemented by RevOps Automated meant Lantum were able to smash their targets for the project. But it didn’t end there. Lantum’s team are now confident enough to look at building their own CRM processes, setting the company up for even more success in future. All thanks to the training and leadership shown by Natalie and her team during their time with the company.

Because working with RevOps Automated doesn’t just end with you achieving one goal. You soon start achieving goals that you hadn’t even considered possible thanks to the strategy, leadership and quality of the work of the team here. Working with RevOps Automated sets you up for success.

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Our impact

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50% decrease

The time it takes to onboard new customers has been reduced by 50%, making the platform much more attractive to potential users

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100+ hours saved
Over 100 hours a quarter saved by automating manual processes. This meant more time can be spent on generating new opportunities, looking after existing customers, and refining the customer pipeline.
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Enabled revenue from in-app customers

Quicker onboarding means more opportunities to generate revenue from customers using the app.

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Teams upskilled

Lantum’s teams are now able to build and customise their own CRM processes thanks to RevOps Automated training

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“Natalie at RevOps Automated has been an absolute star for us in the year that we’ve been working with her.”

Jeremy Bevan
Marketing Advisor

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